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Journal: Poznań University of Economics Review (Economics and Business Review)

Number of publications: 1

2018

Dominika Machowska , Investigating the role of customer churn in the optimal allocation of offensive and defensive advertising: the case of the competitive growing market, Poznań University of Economics Review (Economics and Business Review), 4 (18) (2) 2018, p. 3 - 23. See in PBN